Free Delivery or Sneaky Spending Trap?
Bunnings is offering six months of free delivery through its OnePass membership. The move is designed to help households dealing with rising living costs, especially fuel prices. On the surface, it looks like an easy way to save.
Where You Actually Save
If you already shop regularly online, the savings can add up quickly. Avoiding delivery fees of around $7 to $10 per order could save you up to a few hundred dollars over six months. It’s especially useful for bulky items or frequent purchases.
Where It Can Cost You
The catch is behavioural. Free delivery makes it easier to buy more often. Small, unplanned purchases can quickly cancel out any savings. Many people also forget to cancel subscriptions, making the service a monthly expense.
The Real Strategy
This isn’t just about helping customers. It’s also about building long-term habits. Once shoppers get used to the convenience, they’re more likely to stick around and keep spending.
Bottom Line
Free delivery can be a genuine win, but only if your spending stays the same. If convenience leads to extra purchases, the savings disappear just as quickly.
