As the sales season kicks off, Amazon’s latest research reveals how Australians are shifting their shopping habits to make the most of their money. With the cost of living on the rise, shoppers are getting savvier than ever. Here’s a closer look at the trends and tips driving this season of smart spending.
Victoria Devine from She’s on the Money shared some incredibly helpful tips to shop smarter this season: plan ahead, track prices over time, and spend mindfully to avoid buyer’s remorse. By creating a clear budget and comparing deals before making purchases,
Rising Costs, Smarter Choices
With 90% of Australians now rethinking their spending habits, it’s clear that shoppers are prioritizing value and careful planning. The rising cost of living has made consumers more mindful, with many ensuring every dollar spent is worth it.
Starting Early for Big Wins
When it comes to Christmas shopping, the early bird gets the deal. Nearly three-quarters of Australians (72%) revealed they’d start purchasing Christmas gifts as early as July, I even bumped into a mate at a local store on the weekend who was already putting down Lay-bys for Christmas. if the discounts are good enough. It’s all about getting ahead while the shelves are still stocked and the prices are low.
The Rise of Strategic Shopping
Gone are the days of impulse buys. Today’s shoppers are doing their homework, with 47% planning ahead and keeping a close eye on prices before making a purchase. In fact, 30% are tracking bigger buys for a month or more, ensuring they snag the best deal possible.
Late Nights for Bargain Hunters
For many Australians, hunting for a bargain has become a mission, even if it means losing sleep. A significant 43% of shoppers confessed they’ve stayed up late or are willing to, just to score the best sales. After all, some deals are too good to miss!
Tax Returns to the Rescue
Tax season is proving to be a key moment for shoppers. Sixty percent of Australians are waiting for their tax return to hit their bank accounts before spending, a smart move to stretch their budgets further during sales season.
Look for the Sales
Like the next Prime Day sale event, running longer than ever before from Tuesday 8 July at 12:01AM AEST until 11:59PM AEST Monday 14 July.
Prime Day offers huge discounts on must-have tech, kitchen appliances, fashion, beauty, toys, and more from top global and local brands like Apple, Dyson, LEGO, PlayStation, and Samsung. Prime members can also support small Australian businesses with great deals from brands like Givewrap.
By planning now Australians are showing that shopping smart is the new way to celebrate while staying financially secure.
Don’t miss out on more of these tips and tricks by listening to “She’s on the Money” available on the FREE iHeart App.
