South Australia is unveiling its new tourism campaign during the broadcast of the AFL Grand Final, targeting the state’s largest interstate market.
This campaign follows the release of record-breaking data from Tourism Research Australia, indicating that total visitor expenditure in South Australia reached $9.9 billion in the 12 months leading up to June 2023.
The campaign, titled ‘Travel Our Way,’ encourages visitors to come to South Australia and experience a unique way of traveling.
Highlighted attractions include heli-camping at Rawnsley Park Station, the Prairie Hotel in the Flinders Ranges & Outback, and the picturesque coastlines of Yorke Peninsula along with Great White shark cage diving in Port Lincoln, the only place in Australia where this is possible,
‘Travel Our Way’ will be launched through various media channels, including TV, outdoor, cinema, digital, and social media.
More info here.