Bonza Airlines Cuts Five Regional Routes And Reduces Flight Frequency Due to Low Demand

July 14, 2023 10:31 am in by
Shutterstock Photo ID: 2274199831 55north Photography

The new Aussie airline has shared an open letter explaining to customers that the changes being made are to cut down on cancelations and delays, as well as create a sustainable future for the business.

Carly Povey, Chief Commercial Officer, in her letter, said that “We know that we’re at the start of that journey, we have decided to take a step back to allow our services to become more reliable. We will be implementing a range of changes to our schedule from 1 August based on what we have learned so far and the feedback you’ve given us with regards to route demand.”

“We’ve been compelled to take out five routes where there isn’t sustainable demand at present: Sunshine Coast to Coffs Harbour, Sunshine Coast to Port Macquarie, Sunshine Coast to Tamworth, Cairns to Mackay and Toowoomba Wellcamp to Whitsunday Coast. Twenty two routes remain and we’re reducing some routes by one flight per week. Three of the many strong performing routes, namely Sunshine Coast to Albury and Melbourne (Avalon) plus Melbourne (Tullamarine) to Port Macquarie, will welcome a new service each week.”

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Povey goes on to explain that customers who are affected by these changes will be contacted by the Bonza support team via SMS and will receive either a full refund or alternate flights.

The reduction of the flight schedule will also “allow us to build in additional spare capacity within our current fleet of four aircraft, so we have a buffer when things don’t go to plan (and they will by virtue of being an airline). Secondly, by focusing on routes that are performing very well, we’re also taking decisive action by going where the demand is and in turn, setting Bonza up for the long haul – because competition in the airline industry is a good thing and the demand for Bonza is clear” said Povey.

She finished by saying “We are learning quickly and looking to the future. Our sole mission is maintaining a safe, sensible and sustainable airline that Aussies can enjoy and trust for years to come.”