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South Australian Police's Newest Campaign

seat belt

South Australian Police have a launched state-wide road safety campaign in an effort to encourage locals to wear a seatbelt.

“Smarten Up, Buckle Up,” launched over the weekend, with South Australian Police taking a satirical approach in its newest campaign.  

The campaign was initiated in an effort to highlight the absurdity of choosing not to use a proven life saving device.

As one of the Fatal Five offences, seatbelts are still a prominent issue in South Australia, and the message from police is simple: wear your seatbelt, because it could save your life or prevent serious injury.

Superintendent Bob Gray, Officer in Charge of the Traffic Services Branch, believes there is no excuse for not wearing a seatbelt.

“In 2019, 114 lives were lost on our roads,” he said.

“And 15 of those fatalities were due to an individual making the deliberate decision to not wear a seatbelt.

“That’s 15 people who died because they chose not to buckle up.”

Minister for Police Corey Wingard also believes seatbelts are vital.

“Seatbelts are a no-brainer. Wearing them saves lives, it’s as simple as that,” he said.

“We know that failing to wear a seatbelt is one of the Fatal Five offences. The fact that in 2020 we still need to remind people of their importance is flabbergasting.

“Buckle up and stay safe.”

Image Source: Pixabay 

Video Supplied by SAPOL Media