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Kanye West announces new name: Ye

Kanye West announces new name Ye.jpg

Kanye West, who has announced he is now to be known as Ye (Jonathan Brady/PA Wire) 

Kanye West no longer wants to go by that name, the US rapper says, asking people to instead call him Ye.

He referred to himself on Twitter as "the being formally (sic) known as Kanye West" and announced to his 28.5 million followers, "I am YE."

His Twitter name has been changed to "ye," but his handle @kanyewest remains unchanged.

West has used the nickname Ye in the past and it is also the name of his eighth studio album, which was released in June.

The 'Gold Digger' rapper is not the first musician to toy with his name. Fellow US rapper Sean Combs has performed as Puff Daddy, P Diddy, and most recently Diddy.

In the early nineties, the late pop icon Prince changed his name to an unpronounceable symbol for a time.

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